Agency retainers typically cap your margins at 30% because of the endless...

https://www.coast-bookmarks.win/agency-retainers-often-trap-your-margins-at-30-because-of-the-heavy-labor

Agency retainers typically cap your margins at 30% because of the endless manual labor. If you treat your agency like a lab and turn those processes into software, you can push margins past 70%. Stop trading hours for dollars and start scaling.