Choosing an ORM partner is risky. With AI-driven fake reviews flooding search...

https://highstylife.com/what-does-an-ethical-orm-firm-actually-do-during-a-reputational-crisis/

Choosing an ORM partner is risky. With AI-driven fake reviews flooding search results, it’s tempting to fight fire with fire. But relying on black-hat SEO tactics can permanently tank your reputation