Conversational search now breathes new life into old, buried negative content....

https://www.intelligenthq.com/erase-com-explains-why-conversational-search-makes-reputation-management-harder-and-how-to-fix-it/

Conversational search now breathes new life into old, buried negative content. Because AI answers pull directly from deep web archives, a seven-year-old hit piece can suddenly resurface in a ChatGPT summary. You cannot just bury these links anymore