Define your audience and set clear, measurable desires for each one platform
https://andyitra784.image-perth.org/social-media-marketing-a-hundred-and-one-for-small-businesses-platforms-posts-and-profits
Define your target audience and set clean, measurable ambitions for both platform. Tailor content to their desires, and consciousness on metrics that map to earnings, leads, or loyalty other than arrogance stats.