Define your audience and set clear, measurable goals for each one platform

https://andrespeit309.bearsfanteamshop.com/how-to-measure-roi-from-social-media-marketing-as-a-small-business

Define your target market and set clear, measurable dreams for each and every platform. Tailor content to their desires, and concentration on metrics that map to earnings, leads, or loyalty in place of shallowness stats.