Enhance customer lifetime worth with retention projects, commitment programs
https://docs.google.com/document/d/e/2PACX-1vSu_Cwm76HoxNngk5XFReuFMJFC1Q5LfVnJrZMF_kmlrp-d29lwZpl6V3feT7dd7KmgQFo36_sD06QI/pub
Enhance consumer life time value with retention campaigns, commitment programs, and individualized messaging throughout e-mail and SMS networks.