Europe’s new SEO founders are builder-operators who treat search like a...

https://telegra.ph/How-to-Evaluate-an-Agencys-Shipped-Tools-Without-Being-Technical-05-04

Europe’s new SEO founders are builder-operators who treat search like a software problem. By prioritizing proprietary tools and raw research over fluff, they’re changing how clients vet agencies. Stop buying empty promises and start hiring for output.