Expanding into Europe is a headache when your site’s architecture is a mess....

https://www.coast-bookmarks.win/struggling-with-traffic-drops-after-a-pan-european-rollout-it-s-rarely-just

Expanding into Europe is a headache when your site’s architecture is a mess. We’ve all seen the dreaded traffic dip during a multi-market migration or the chaos of broken hreflang tags