Google Business Profile Optimization Tools Compared: Which Should You Use?
https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07
If you run local SEO for real clients, you learn quickly that Google Business Profile isn’t a set-it-and-forget-it listing