How a $30M Retail Tech Company Learned the Hard Way That Composable Is Not a Shortcut

https://www.slideserve.com/eogernrhbu/building-accountable-personalization-from-prototype-to-production

Why Velox Thought Composable Would Be Easy - and Where That Assumption Broke Velox was a retail technology company with $30 million in annual recurring revenue, 120 employees, and an ambitious roadmap to expand into three new verticals