Many organisers mistake hybrid events for simple livestreams. This...

https://www.bookmarking-maze.win/many-organisers-still-treat-hybrid-as-a-basic-livestream-they-park-a-camera-in

Many organisers mistake hybrid events for simple livestreams. This misconception costs them dearly. Industry data points to a $9 billion growth opportunity, but only for those who view hybrid as a long-term business model rather than a tech bolt-on