Most SEO agencies hit a profit ceiling at 30% because they just sell labor....

https://papa-wiki.win/index.php/Why_Europe_Ships_Practical_SEO_Tools_Instead_of_Bloated_Platforms

Most SEO agencies hit a profit ceiling at 30% because they just sell labor. Treat your agency like a lab instead by turning your workflows into internal software. That’s how you break the cycle and start hitting 70% margins.