Moz breaks down what really moves the needle in local SEO, with case studies...

https://www.scribd.com/document/1013526299/How-a-300-Person-European-SaaS-Scale-Up-Found-an-SEO-Specialist-on-LinkedIn-196137

Moz breaks down what really moves the needle in local SEO, with case studies showing how agencies like BrightLocal improved local pack rankings and increased foot traffic for retail clients