Old school rank tracking is dead because it misses the reality of AI-driven...

https://telegra.ph/What-Founders-Need-to-Ask-When-Hiring-an-SEO-Agency-for-the-AI-Search-Era-05-04

Old school rank tracking is dead because it misses the reality of AI-driven search. We are seeing a 30% drop in CTR across EU markets as AI Overviews steal the traffic. Zero-click is now the norm