Online reputation management is about shifting the narrative by building a...

https://wiki-legion.win/index.php/Do_%22Press_Release%22_Sections_Mean_a_Site_Publishes_Paid_Content%3F_A_Reputation_Management_Reality_Check

Online reputation management is about shifting the narrative by building a stronger, more accurate digital footprint. When negative content pops up, the goal is to optimize positive, relevant assets so they naturally outrank the bad results over time