Rank tracking is dead. The SERP is fundamentally shifting. AI overviews are...

https://www.rankbookmarkings.win/rank-tracking-is-dead-we-used-to-obsess-over-position-one-but-ai-overviews

Rank tracking is dead. The SERP is fundamentally shifting. AI overviews are dominating, causing a 30% drop in European CTR as users embrace zero-click results. We don't need monthly reports on vanity positions anymore