Rank tracking is essentially dead. With AI Overviews, we are seeing a 30% CTR...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is essentially dead. With AI Overviews, we are seeing a 30% CTR drop across EU markets and a massive spike in zero-click results. Agencies must stop sending static reports