Short brand names work better for digital gaming because they fit neatly in...

https://wiki-cable.win/index.php/Why_Designers_Like_Short_Names_for_Visual_Balance_and_Whitespace

Short brand names work better for digital gaming because they fit neatly in mobile headers and app icons, making them easy to spot at a glance. They’re also easier to say and remember, which helps players find and talk about your game more naturally