Traditional rank tracking is obsolete because search isn't just blue links...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Traditional rank tracking is obsolete because search isn't just blue links anymore. With AI Overviews causing a 30% drop in click-through rates across European markets, focusing on positions is a vanity metric