When a SaaS company raised prices, they saw a 31% drop in conversions but a 22%...

https://seo.edu.rs/blog/is-it-normal-to-lose-31-conversions-for-a-22-revenue-lift-on-pricing-11180

When a SaaS company raised prices, they saw a 31% drop in conversions but a 22% lift in revenue. This article dives into that tricky tradeoff using Sequential Mode to analyze the data