When email, paid ads, and retention run as separate projects, it’s hard to see...

https://instaquoteapp.com/how-do-i-judge-channels-by-business-outcomes-not-vanity-metrics/

When email, paid ads, and retention run as separate projects, it’s hard to see what actually drives growth. This article explains how to connect them around the numbers that matter: CAC, conversion rate, AOV, repeat purchase rate, and CLV