When SaaS companies raise prices, conversions can drop—sometimes by as much as...

https://www.bookmark-tango.win/when-a-saas-pricing-change-led-to-a-31-drop-in-conversions-the-company-still

When SaaS companies raise prices, conversions can drop—sometimes by as much as 31%. But the extra revenue from fewer, higher-paying customers often leads to a net gain—around 22% more in total revenue